SOCIAL MEDIA

LinkedIn Launches Improved CRM Integration, Expanded Attribution Data

LinkedIn has announced some updates to its ad targeting and attribution elements, in order to help marketers reach the right…

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TikTok Reinstated in US App Stores After Assurance From the Attorney General

Amid ongoing discussions about its future in the U.S., TikTok has now been reinstated for download in both the Google…

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6 Essential Ingredients for Winning Ads [Infographic]

If you’re looking to understand what works in modern marketing, especially in short-form video, Savannah Sanchez is one of the…

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Big Tech Players Emerge as Likely Partners for TikTok US

A quick check-in on the state of TikTok sale negotiations in the U.S. With the app technically banned in the…

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Pinterest Reports Record Usage and Revenue in Q4

Pinterest has published its latest performance update, which shows that the app reached new highs in both active users and…

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LinkedIn Publishes New Guide on Evolving Marketing Measurement

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This…

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LinkedIn Expands Top-of-Feed News Banner Test

LinkedIn is expanding its test of a news banner in the mobile app, which highlights top stories that you may…

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Meta Posts Solid Results in its Q4 and Full-Year Update

Meta has posted its latest earnings results, covering Q4 2024, and despite the ongoing and consistent predictions of the collapse…

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Meta Announces Initial Test of Ads on Threads

It may not have reached a billion users just yet, but Meta’s decided to launch ads on Threads anyway, with…

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Threads Rolls Out Mobile Analytics to All Users

Threads has announced a full roll out of post analytics in the mobile app, which will enable you to glean…

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