Puerto Rico’s group bookings double in a year

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Puerto Rico’s national CVB, Discover Puerto Rico, reinforced the destination’s enduring value proposition for meetings and events at a key press conference at PCMA’s recent Convening Leaders event in Columbus, Ohio.

Puerto Rico is a tropical destination full of rich, vibrant culture, yet domestic to the US (the US dollar is used) and whose citizens need no passport to visit nor need fear roaming phone charges.

The island is coming off a record-breaking year and the past year to October 2022 saw revenue surpass the full-year 2021 record of $1.3bn by $45m. Hotel revenue was up 26% compared to the previous year and groups make up 12.5% of hotel demand (a figure that rose to 17.3% in October).

Group bookings doubled in 2022 in comparison to that of 2021, the bureau said. And, for 2023, the number of events on the books are 36% higher versus the same time last year. The number of potential events is up by 52%, the CVB added, saying that since July, its team has received over 600 group leads, totalling 400,000 room nights.

There is a new meetings campaign called ‘Make Your Meeting Boricua’, ‘Boricua’ being a word used to describe a person from Puerto Rico by birth or descent. This is a movement designed to immerse attendees in the unique culture of the island.

Groups have an opportunity to give back in Puerto Rico, too, the CVB explained. There are African, Taino and Spanish influences to immerse in and delegates can feel first-hand the magic that makes island unique. Groups can also support the local drive for economic sustainability by patronising and engaging with the small businesses that are key to day-to-day life and critical to the economic development of local communities.

As meeting and incentive groups return to in-person, the island offers a variety of teambuilding activities, and Discover Puerto Rico works alongside DMC partners to meet a variety of goals and needs (examples include: bomba lessons, exploring the Islands natural wonders, food and history tours, and more!).

Photo of Distrito T-Mobile, courtesy Discover Puerto Rico



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