HITN Brands Reach the Stratosphere to Promote Space and Technology Awareness
BROOKLYN, N.Y.–(BUSINESS WIRE)–HITN-TV, the nation’s leading Spanish-language media source for educational and cultural programming, announced today that as part of its participation in the global event World Space Week 2022, it has launched its brands into the stratosphere as a way to raise awareness to space sciences and aerospace technology among Hispanic students.
A space probe took an HITN logo and Ray, HITN’s mascot for preschool-aged children, to over 20 miles above the surface of the Earth. Taking over 2 hours to do the round trip, the device sustained winds of over 75 miles per hour and temperatures below -50° Fahrenheit. During the entirety of the flight, two ultra-high-definition cameras captured images of both brands. The launch was managed by BXSPACE, a technology company that has become a leader in commercial stratosphere flights.
“We are very excited to have this week-long activity drive awareness and pique the curiosity of younger generations about space and technology. Hispanics under-index in the adoption of STEM related careers and so many bright minds are never given the opportunity to fully develop their potential. It is core to our mission at HITN to help promote change,” said Guillermo Sierra, Head of Television and Digital Services for HITN.
HITN has joined World Space Week from Oct. 4-10, 2022 (www.hitn.tv/spaceweek/) in benefit of the Hispanic youth in the US. HITN will offer a slate of space-themed content through its television, digital, and community outreach initiatives. The programming will be available to 40 million homes nationwide through HITN-TV, as well as its TV-everywhere app HITN GO.
World Space Week is an educational experience about space and science for everyone. HITN has extended this initiative to EDYE, its premium SVOD service designed for preschool children, available in both the United States and Latin America (www.edye.com). For that reason Ray, the service’s mascot, was also included in the launch to the stratosphere wearing his astronaut suit.
For full details about HITN’s World Space Week initiatives, please visit www.hitn.tv/spaceweek/.
HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family. It reaches more than 44 million homes in the United States and Puerto Rico through DIRECTV, AT&T U-verse, AT&T TV, DISH Network, Verizon FiOS TV, Comcast Xfinity, Charter Spectrum, Mediacom, CenturyLink, Prism and Altice, Liberty Cable & Claro (Puerto Rico). Download the “HITN GO” Everywhere app available on Apple, Android, Apple TV, and Roku® with a wired subscription. For more information, visit: www.hitn.org and follow @HITNtv on social platforms.