Omdia: Apple, Samsung and Honor win in Q2, overall market loses
Per Omdia’s research, the global smartphone market in Q2 of this year was worse off than in Q2 of 2021, and worse still compared to Q1 of 2022. There were a total of 293.7 million smartphones shipped in the months April through June, compared to 307.7 million in Q1, and 303.3 million in Q2 2021.
Samsung led the market in Q2 with a total of 62.2 million phones shipped, in front of Apple’s 48.9 million. Omdia points to the solid performance of devices like the Galaxy A13 and the Galaxy S22 series. On Apple’s side, there was strong brand loyalty and a higher interest in the iPhone 13 series, over the 12, which led the charge.
Xiaomi, Oppo, and vivo were third, fourth, and fifth, respectively, but all three posted poorer sales by -20%, compared to last year.
Brands like Motorola (19.8% growth), and Tecno (22.5% growth) were better than last year, but it was Honor that really shone.
Due to its big focus on the domestic market, Honor achieved a 125.4% increase in sales YoY, and secured sixth place with over 15.1 million devices shipped.